GL

George Lois

85quotes

Quotes by George Lois

George Lois's insights on:

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When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
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Never listen to music when you’re trying go come up with a Big Idea.
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The more creative you are the more trouble you’re in. You have to be courageous!
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Most people work at keeping their job, rather than doing a good job. If you’re the former, you’re leading a meaningless life. If you’re the latter, keep up the good work.
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Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.
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If you think people are dumb, you’ll spend a lifetime doing dumb work.
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But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I’m ready to go the next morning. Isn’t that what life is all about?
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If a man does not work passionately – even furiously – at being the best in the world at what he does, he fails his talent, his destiny, and his God.
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Never, ever, work for bad people.
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You can be cautious or you can be creative (but there's no such thing as a cautious creative).
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